Relevancy is a funny thing as the English language is one of the most complex and semantically meaningless languages on the planet full of double meanings and quirky grammar rules that completely change the relevancy of a sentence. Add to this, companies and individuals (like me) making mistakes and you have a mini nightmare for any would be search engine imagine if you had to create a relevancy system that dealt with multiple languages. Is relevancy something we can mathematically determine or and art form only humans can master?
Let’s look at some of the big stumbling blocks in creating a relevancy engine.
- Apple – a computer company, a piece of fruit, A design company etc
Question which is the odd one out? Apple, Acorn, Orange or Pear
Answer is of course – Orange all the rest are or were computer companies.
Another question if I wrote an article on fruit which then linked to a sales page on the new ‘Mac Book Air’ would it be relevant in the eyes of a search engine?
Still not convinced
Even in Venice the Art work is not always relevant
Venice has been home to some of the stunning masterpieces of the art world and many pieces have been set there but does this mean Venice should be associated with Art is Venice relevant to art or art relevant to Venice? The key to relevancy would be or should be context, this site should not rank well for hmm lets say Venice Etchings as a keyword if it did it would be something of a mockery to a relevancy based search engine. As barring a passing interest in the subject neither I nor this domain holds any relevancy to Venice, Art or indeed Etchings in any context except those outlined on this page.
Can you guess where this is leading?
- Joe Blogs – How do I make my site rank well Mr SEO person
- SEO person – You need lots of highly relevant content and links from pages that are relevant I would suggest you start a blog!
- Joe Blogs – ok that sounds sensible but getting relevant links from relevant pages on other sites sounds like a lot of work
- SEO person – Don’t worry we have payment plans
Most people assume Google and the other search engines are much more complex then they really are remember the engineering mantra KISS (Keep it simple stupid) when you’re the largest search engine on the planet your view point of simple might be different from you or I but the principle is the same.
Buying Venice art for what it is
When people buy a painting, etching or print they do it for possibly 3 reasons, some one told them to, they liked the painting or they thought it was an investment. When looking for relevant links on pages of relevant content people do so for the same reasons. Most people are doing it because people told them to, a few are doing it as a long term investment both in terms of traffic as well as search engines. Hopefully the rest are doing it because they like the content on the other site and hope to get a link from such a great place.
Relevancy for search engines is a pipe dream that doesn’t exist, relevant anchor text is one thing but relevancy across a page or domain is not required for the link to pass juice. Relevancy of content is vital if you wish to reach out to a readership and convince them to follow a link. In our above scenario how many people are likely to go from fruit bowls to Apple Macs?
Disclaimer: before some one jumps up and down Venice Etchings is not one of my clients but the designer is a friend and hopefully this little demo will work well.