I am not a copywriter or indeed a marketing guru but I have learnt a trick or two from the web so while I might not be the most qualified person to dissect someone marketing strategy I think in this case I’m going to have a go.
This is a genuine site seoconsulting.com a nice domain name the owners also have seoexpert again a very nice domain name and if you watching I will happily take the first off your hands for a reasonable fee
Start the consultation
- No contact details
- No explanation of what they do
- That guaranteed word in there
- Out of date footer
- lame code
Apart from the fact this is a one page site sitting in a table with 2 paragraphs worth of text it surprising how badly designed it could be.
“SEO Consulting has a proven track record of successfully and consistently
putting their clients at the top of organic search engine results. Since
1999 we have been developing winning SEO strategies for our clients. Our
proven formulas and processes will get your website top rankings and increased
traffic … GUARANTEED.” SEOConsulting.com
Why does this sound like a con? a rewording of this paragraph would really help SEO Consulting to many Indian SEO sweat shops using similar language and we all know there is no such thing as guaranteed rankings in any engine unless you own it.
Make contacting you easy
One of the crucial things I think is easy contact, on this site for example my contact page is accessible on every page and I’m liberal with my email address, its email@example.com if you want to get in touch with me. However our dear friends at SEOConsulting.com have a different approach.
SEO is a formula. If done properly it is a formula for the success of your website. Give us a call… we can help. It’s that simple.
Urgh you forgot the phone number but if anyone is interested their email should you wish to contact them is firstname.lastname@example.org now arn’t I kind.
Things to avoid your consultant saying
What you don’t want is to hear a consultant saying…
How come someone with a PR4 give advice on SEO? SEO Flash – user comment
If you wondering why this is such a bad comment for this particular guy to make
But more importantly if you still are confused you might like to try my article Lies, damn lies, and page rank statistics. For more suggestions on what your SEO Consultant should not be saying try my How to spot an SEO snake oil seller.
How not to write that page
Their you go I think I have found the worst SEO sales page ever what do you think? can it get worse then this?
Update – You know if I was a law firm I would probably do some background checking this could prove to be a bit of a problem for some companies connected to SEOConsulting lets hope they can stop any bad press. Also if you are Masry & Vititoe and are reading this you probably should be very upset with your marketing company, a moral to the rest of us always block your clients project viewing areas from search engines..