How to sell SEO Services

I have been inspired by the exploits of SEO Nurse, and feel I have found the perfect candidate to hold up as an example of the perfect sales technique and push site.

Stage 1 – the Email Hook

It’s important to real me in and what better way then with an email, let’s look at how this particular site managed it.

Hello,

I am Sam, Business Development Manager. It’s a pleasure to make your acquaintance.

We are an online marketing firm with a special focus on Search Engine Optimization. We follow a B2B model where in a lot of digital firms from US, UK, Australia etc outsource there campaigns for us to execute. We customize these services as per the requirement of the end user. After all
“One size doesn’t fit all!”

We would assign a dedicated account manager for your campaigns who would assist through all your campaigns.

Why us:-

More than 6 years of experience
Over a 1000 sites optimized
Dedicated Account Manager
5 People Quality team to ensure high standards
ISO certified (We have well chalked out process and deliver work on time 99.9% times)

Do let me know your views and I would be happy to share our past work details, Methodologies and client Testimonials.

I look forward to your mail.

Kinds Regards,
Sam
Business Development Manager

See at first glance this looks like a regular spam email, but NO these people are pro’s they have found out I’m dyslexic and kindly mixed up certain common dyslexic words to assist me. That or their grasp on the English language is worse then my own which is worrying.

We have well chalked out process and deliver work on time 99.9% times

I really wished Sam had included a picture of the board, but I’m sure its very big and full of pretty diagrams (more on those later) so anyway Sam forgot to include a link to his site an oversight I’m sure….

But don’t worry he included an email address, for those interested its sam@completeinternetmarketing.org (the irony if Sam spams (sorry solicits himself next crawl :p))

Stage 2 – completeinternetmarketing.org The site!

Ok you have to admit its a classy address, not as classy as seoexpert or seoconsulting we reviewed a while ago but it truly makes up for it with the content.

If your spamming best hide it from Google
I mean it doesn’t look dodgy if your SEO site doesn’t rank in Google for anything even it’s own name.

http://www.google.co.uk/search?q=site:completeinternetmarketing.org&hl=en&filter=0

Maybe that could be the disallowing bots via robots.txt file?

Explain the need for SEO with accurate stats

• 80% – 90% of Web Traffic originates from Google, Yahoo and MSN Search Engines. – Yeah go MSN
• 70% – 80% of people using Google, Yahoo or MSN search engines do not search beyond the first page of results when seeking a website responsive to their search query. – Perhaps you should tell them why?
• A position on the first page of Google search results is critical to creating a meaningful number of unique visitors. – Compared to what exactly?
• According to Forester Research and Georgia Tech’s GVU Center User Surveys, more than 80% of web users locate websites by way of a search engine. A) Can’t find said research b) Some people may dispute such claims

Ok so the information is a little out of date but hey so is some of your stuff, I hear you say and yes it is but this is a brand new site. Go check the Google cache for January.

So how we doing so far?
Well they have a website that was badly designed, has no meta description is blocked by robots.txt has some appauling facts, terrible copy and is general bullshit. As well as the usual ethical link building crud which is code for we buy really shit links. Generally not doing to well but wait they have an ace up their sleeve they offer Reselling.

Stage 3 – Offer to resell your service

I can’t possibly explain why you would resell of these people so have resorted to using their own graphic.

Hotlinked without permission guess we shall see how long it takes them to work it our, but is copyright of completeinternetmarketing unless they stole it.
All clear now? well perhaps we should ask them, why employ them?

You get to hire a 150 people team at no fixed cost. You can leverage this to expand your business and billings. Then we provide white labeled full service portfolio which you can brand and resell. This might augment your service offerings to your clients.
We have a long experience in the trade. So have been there (all along) and done that.
We are professional and ethical with account management, reporting and keeping the end customer happy.
The cost of the campaign comes down as we will give you lower cost solutions than your local market.
Our teams are always up to date and we have a dedicated R&D facility. This will help you to keep the client campaigns in sync with the latest in the market.
You get access to some very talented people who are certified in the area of online marketing ( Google, Yahoo)

Strangely they never mention what certificates those are in, lets be generous and assume adwords…

Now in case you are still struggling with hiring them they have a FAQ with 5 questions, oh wait there is only 3 questions ah this explains a lot. They appear to be unable to count!

Summing up – Why you upset Tim?

Ok so why have I picked on this poor company they are no worse then the millions of other indian sales companies? Well two reasons one I was in the mood to pick on someone but also the email I received was one of two the other came from Aashna he doesn’t work for Complete Internet Marketing but rather a much more drab webgcmshoppingnetwork.com a yet to be set up site anyway he sent the exact same email at the exact same time well lets just say that was unfortunate….

Oh for those looking to contact this amazing company I suggest you direct enquires to Garry Silva his Email is garry.dsilva@gmail.com if I was a cruel person I would include a link to a map to his address.

Turns out I am cruel :p

Remember Spamming someone with an ounce of knowledge is going to get you negative publicity….
Play nice.