My friend David Harry has given into my continual badgering to add a conversion and metrics section (Dojo Membership Required to see) to the SEO Dojo forum and has finally added them. Now I feel compelled to at the very least add some content to the forum.
Already in the forum are:
- How I’m profiling all of you guys in the hope when I relaunched timnash.co.uk I can better serve your needs
- Sample JQuery code for the CSS History Hack which reports back to a logging system
- How I’m using Big Macs to determine prices of subscriptions
If your a Dojo member check the new forums out, if your not well here is a couple of samples of what you are missing…
Profiling the SEO Community
My site tends to be geeky bordering on nerdy at times therefore my target audience are geeky search geeks, programmers and IR peeps, yet the people who come to my site are mainly SEOs/Internet Marketers who tend to run away quite quickly. Likewise a third group exist clients or potential clients they visit the site not in the hope of knowledge but to contact me. However this third group expect to not understand the posts. There are more groups such as the Bob Massa spam team who regularly visit but let’s concentrate on identifying the first three.
The problem is interesting, normally when you have two groups it’s easy to pick instant differences for example with the CSS history hack we could and indeed will look to see if they have visited certain sites. for example:
www.huomah.com/dojo/component/option,com_kunena/Itemid,65/ = clearly a search geek with some intelligence
www.seomoz.org/members/ = an idiot with no brains at all
The problem is when they are both it’s hard to have a search geek with some intelligence but with no brains.
the solution that I pose is to build onto sub profile the Search geek becomes a part of the internet marketer profile, this is fine in most cases we will want to treat them the same but not in all cases so we still need to pick them out.
Identifying Subscriptions Prices using McDonalds Big Macs
Define you default currencies levels[/b]
Next is to work out our subscription levels in your default currency lets say we are choosing $10, $20, $30 as our levels nice easy figures, obviously these are not our final figures we are going to be price break testing right, all nod and say yes Tim.
Start counting Big Macs
No seriously a Big Mac is a perfect comparison tool, it is made of the same ingredients in every country and is competitively priced meaning while McDonalds makes a profit on each burger it’s carefully calculated to be roughly the same % in ever country. For a list of the cost of a Big Mac in every country you either can get a subscription to the Observer or go to….
So what are you waiting for if your not a dojo member it’s just $30 a month which is a steal. Go on you want to join me and 200 other dojoers.