To which I received one of those priceless, idiotic looks that was followed with “why everyone knows that!”

So to continue the game, I replied “so, were you born knowing where the on/off switch was or did someone have to show you too?”

All too often those of us in the computing field seem to forget that we were not born with the knowledge we now possess and perhaps more importantly our customers do not have to themselves become experts to hire us and value our services. Many of my writing clients don’t know SEO from Eee-I-Oh but all understand that they want more traffic to their sites and better content to turn those visitors into paying customers.

I love your approach and admit I might borrow it should I ever take the plunge and lead a seminar. (I might leave out the photo of the Google boys as I suspect every one of my customers could show me a similar photo from their own industry that I would not recognize.) It is a good reminder that all too often computing professionals do not pay attention to their audience and fail to modify their presentations accordingly – something I learned very quickly to do back during my days of working in technical support.

Of all the questions you asked, the last two hold the most promise of future business for those of us assisting folks in learning how the Internet can be used to grow their businesses.

Yet another great post, Tim.

I find myself asking others “Will you be budgeting for online marketing this year?” Which is followed by the reminder when we fail to plan we plan to fail.