Comments on: Clickthrough Experiment Update

By: Chris Estes

Chris Estes — Fri, 23 May 2008 05:03:30 +0000

I love experiments. I have the results for mine and need to write the follow up. I am glad to see you testing and experimenting.

By: David E-Stainer

David E-Stainer — Thu, 22 May 2008 21:09:27 +0000

It makes me wonder if trying the Uppercase for two weeks, followed by the normal case could be the way to go? Almost like a little shot in the arm!

By: Hobo

Hobo — Wed, 21 May 2008 01:08:55 +0000

Nice research Tim

By: Tim Nash

Tim Nash — Tue, 20 May 2008 21:19:27 +0000

I think I would run out of willing clients before getting through that list Andy actually the hardest part is keeping the clients on board.

@Rishil – Using terms like OFFICIAL is an interesting one, I remember one of my clients added IN STOCK to their titles for every page talking about a certain Nintendo product to great effect.

@Kiowa you might find http://www.mindvalleylabs.com an interesting read if you don’t already they have some fascinating split tests on word patterns.

By: Andy Beard

Andy Beard — Tue, 20 May 2008 17:46:25 +0000

More to experiment with

Camel case versus no caps
Click here with both of those

Click here in the description

Caps in the description, not the title

By: Amad Ebrahimi

Amad Ebrahimi — Tue, 20 May 2008 17:26:56 +0000

I was surprised about the Connected Internet article in the first place. I used to sell quite a bit of products on ebay, and one of the first mistakes that I made was to create my headlines in all caps. From what I’ve read, and experimented with myself, I’ve noticed that CTR goes down with the all caps headlines. They’re harder to read, a little bit more “in your face” which result in a push marketing type situation. I think the call to action in either the title or description tags is definitely a plus though.

By: Kiowa

Kiowa — Tue, 20 May 2008 16:31:37 +0000

Thanks for this, been very curious about this. Seeing the difference changing a few words can do in a PPC ad makes me curious to what it can do for organic traffic

By: rishil

rishil — Tue, 20 May 2008 10:05:53 +0000

I had run a test few months back with a client site – with branded products, use of “official site” saw significant spike in traffic from brand terms…

By: Martin Bowling

Martin Bowling — Sat, 17 May 2008 14:18:29 +0000

This is really cool, I can’t wait to see the final sales data. I am not really surprised that the click throughs aren’t going up but I am surprised that so many people responded that they remember the titles being distinctive. This is great stuff, thanks Tim!