A few weeks ago, I discussed a fairly rudimentary way to use demographical data to target advertising using data most E-commerce owners will already have. It didn’t receive amazing amount of feedback on the blog, but was discussed heavily in several forums with the general consensus people want to know more or the subject. Therefore, I will be running a workshop on the 21st of May, in Leeds UK, on data mining for E-commerce users.
The Seminar will cover:
- Identifying existing data sources within the E-Commerce system
- The importance of data collection in the checkout process
- Demographic Mining — what stores can do with existing data
- Discovering true costs of a sale
- Enhanced tips on advertisement based on demographic
The seminar will take place takes place in Aspect Court in Leeds and is a first come first served basis. The seminar costs £130 and includes:
- The seminar itself
- Refreshments including brunch
- Downloadable version of the seminar
- Follow up access
Places are very limited, so if you are interested please get in touch with me via my email firstname.lastname@example.org or skype ventureskills.consulting
What: Data Mining for E-commerce seminar
When: 9.30am – 2pm 21st May 2010
Where: Aspect Court, Leeds, UK
Here is some feedback from a previous seminar:
This was a great seminar, with plenty of opportunities to pick Tim Nash’s giant brain. I came away with a stack of notes and a whirl of practical ideas for clients’ online strategies. Within the week, I had put some of those ideas into effect. See you at the next one.
Karyn Fleeting MD, Tinderbox Media
Thank you for running the seminar on Friday. I found it enjoyable and very informative, I took home lots of great actionable ideas for our sites.
Rob Cole, Which Bingo