There has been a fair amount of debate on what constitutes advanced SEO in the Search Marketing Blog’o'sphere mainly coming from a couple of comments reactions to SMX Advanced. For those of you who haven’t heard of this event which is organised by Danny Sullivian and was a conference with all the normal faces saying, from what I can gather, all the normal things. From a couple of people who did attend (I did not so this is hearsay) the most advanced thing there were the Vending Machines.
It is no secret I have become deeply disillusioned with the search marketing bloggers recently, and tend not to pay attention to them as a whole. Then Quadzilla wandered in with the excellent Link Bait all advanced SEO is blackhat!
I don’t believe in hats
I have the concept of lines in the sand, my line is somewhere beyond the Google Guidelines but even further away from a jail cell. So for me advanced SEO can’t be blackhat as blackhat doesn’t exist in my world. But this leaves a bigger question is there anything that is “Advanced SEO”?
I want to reach a consensus of what Advanced is, so here is a list of our day to day techniques and activities, which is advanced if any?
- No Follow for page sculpting
- SERP Hijacking
- htaccess redirects
- IP Content Delivery
- Link Mapping
- Link Analysis – Link Worth
- Crawl Spiders
They are some of the activities we do on a day to day basis, we build crawl spiders, develop IP content delivery systems and Map link data layers. Ok, maybe its the skills and knowledge needed that is advanced perhaps these could be where the “Advanced SEO” is?
- Programming – PHP, Python, C++
- Database programming
- Unix system programming
- Statistics gathering and analysis
- Discrete mathematics
- Numerical Analysis
Ok that some of the skills and knowledge we use but perhaps the “Advanced SEO” is the assumed knowledge, maybe it’s the experience that makes a person an Advanced SEO?
I want to leave you with a question…
Does something exist if your not doing it?
Is the reason that some question the existence of different levels and skills required in SEO because they themselves have never achieved them. It’s something to think about, how I help my clients is by bringing them the best information I can, through techniques that I think most people simply do not do but are they advanced? I don’t think so but I wouldn’t after all I do them everyday!