I have a problem, one of many I know, I ran a seminar on Friday most people liked it woot! I want to do another yey! So what is the problem well I don’t know who should come!
The seminar started with hellos and introductions before going into a couple of fun games the idea was to get people to start looking at each other and to understand we can pull data from multiple sources. We ended up using word association to generate rudimentary and fun profiles of the attendees before going into some of the methodology behind some of the work I do. The second half was much more focused and included overviews and specific ideas and techniques.
I think everyone left with value for money (after all it was free!) and loads of information to digest but even amongst the small group the amount of use from the seminar will be varied.
Our attendees fell roughly into the following categories:
- Bloggers – and professional writers probably got more out of the first half of the seminar
- Web developers – More out of the second half then the first
- Internet Marketers – Not sure I suspect more out of the second half which would be a shame because that implies quick fix
- SEOs – looked confused because Google was mentioned but once
The problem comes I’m not providing a solution, a quick fix or indeed a way forward but rather an ideas and concepts I strongly believe the one example I showed in the second half for guaranteed under cutting of your competitors price is worth virtually any ticket price I wish to set. I also intend to provide more detailed examples and access to video content for any attendees. This is not an unusual business model its proven to work, the issue is not with the concept, the content but the pitch and who to pitch to itself.
I want to run at least one more seminar and to be honest it would be nice if it paid for itself even if I wish to provide online access via a paywall (for at least some content). I don’t really want to offer a product or service and really prefer to simply communicate the ideas. Consequently I have now got a difficult choice of who to market to and what to charge (if anything) and so am thinking the people who read my blog are my current audience the best people to ask so tell me what do you think?