Comments on: Who do I pitch to?

By: James Inman

James Inman — Fri, 18 Sep 2009 12:09:56 +0000

I think certainly it would be something you could pitch to web developers, as it was something I got a lot out of – and as you said, things like the specifics on how to undercut competitors’ prices would be worth making it a paid-for seminar.

Personally, I loved the more specific elements in the second half, whereas I can see the first half will have been more beneficial to others. But even if just as an ideas generation seminar to really get people something I think it’s easily marketable to freelance web developers and people who manage projects in small businesses.

By: Dan Cryer

Dan Cryer — Mon, 14 Sep 2009 15:14:44 +0000

I don’t have any suggestions I’m afraid, but just wanted to let you know I’d love to come if you do another, as I couldn’t attend the last one.

Cheers

Dan

By: Tim Nash

Tim Nash — Mon, 14 Sep 2009 15:01:32 +0000

I think splitting the content defeats the point of the content sadly though certainly online this would be easier and obviously letting individuals to pick sections is a good idea.

In terms of brand and building up on it, I already have a brand which is marketable always can do with improvement but I think within the “geek” community I’m well known being a regular Barcamper, Hackday goer as well as speaker at conferences.

In many ways I have the reverse problem to most people while I’m not a “web celeb” and capable to draw people by my mere presence I actually have really unique content to deliver rather then regturigitated info and no channel to do it lol.

By: Cathy (I will not add keywords that make me look silly again)

Cathy (I will not add keywords that make me look silly again) — Mon, 14 Sep 2009 14:56:02 +0000

One way to go would be to develop three to four versions of the seminar, focus first on the one where you have the biggest “market share” or audience.

Get testimonials from those who attended initial session (from all segments of attendees), this will help prove value to others, when asking for payment.

People have been successful at charging for online seminars, once they have built up enough trust in their brand/audience. You may get fewer people per session, but those people are often more motivated to follow through. You can always offer a money back guarantee?

Another way to go is to find a Podcamp or blogcamp in your area and present it there. Those sessions are free, but at the end you could ask those attending how to market it as well.