Comments on: How to track Social Media Users with Google Analytics

By: BJ Wright

BJ Wright — Mon, 12 May 2008 21:02:28 +0000

Thanks for the code, I didn’t realize you could do this? We recently ran a campaign in StumbleUpon.com and I would like to exclude this traffic from my original website profile within Google Analytics. Would this be possible using similiar code?

By: Are Social Users Different? « The Venture Skills Blog

Are Social Users Different? « The Venture Skills Blog — Sun, 13 Jan 2008 12:31:26 +0000

[...] SuccessHReview a CCK example part 1 – ContemplateCCK & Views the ultimate combination – part 2How to track Social Media Users with Google AnalyticsCCK & Views the ultimate combination – part 3Running an ISO as Virtual CD’s in [...]

By: TL

TL — Sat, 05 Jan 2008 22:12:46 +0000

Hey there – Thanks so much for sharing this code. Just got it working and couldn’t be happier. I made a few changes though and wanted to share. First, I think of the campaign variables a bit differently, and set them as follows… pageTracker._setCampNameKey(‘”.$url.”‘); pageTracker._setCampMediumKey(‘socialmedia’); pageTracker._setCampSourceKey(‘”.$domain.”‘); Basically, I’m treating “socialmedia” as the medium and the domain as the source, which maps a little more closely to the definitions in the help docs… “Use utm_source to identify a search engine, newsletter name, or other source. Use utm_medium to identify a medium such as email or cost-per- click. ” I also had to test on $_SERVER['HTTP_REFERER'] with the following… if(isset($_SERVER['HTTP_REFERER'])) … as my hosting environment throws an error if it isn’t set. I’m also stripping off the www from the referrer if appropriate so I don’t have to include both www and non-www versions of the domains in the array… if (substr($domain, 0, 4) == “www.”){ $domain = substr_replace($domain, ”, 0, 4); } Hope that’s useful or interesting to someone. Again, thanks for sharing. TL P.S. Here’s the whole shebang… if(isset($_SERVER['HTTP_REFERER'])){ $url = $_SERVER['HTTP_REFERER']; // Get referer string – remember not accurate! $domain = parse_url($url, PHP_URL_HOST); // Set domain as the Host of the referring URL if (substr($domain, 0, 4) == “www.”){ $domain = substr_replace($domain, ”, 0, 4); } /*Select social media sites to track from*/ $social = array(“stumbleupon.com”,”digg.com”,”mixx.com”,”sphinn.com”,”del.icio.us”);//Set Social sites array /*Set campaign if a social media site referal*/ if (array_search($domain,$social)) { //search the array echo ” pageTracker._setCampNameKey(‘”.$url.”‘); pageTracker._setCampMediumKey(‘socialmedia’); pageTracker._setCampSourceKey(‘”.$domain.”‘); pageTracker._setCampNOKey(‘ga_nooverride’); “; //add campaign details } }

By: Steven Hatch’s Blog / links for 2007-12-30

Steven Hatch’s Blog / links for 2007-12-30 — Sun, 30 Dec 2007 05:22:50 +0000

By: Bloggers Digest - 12/28/2007 - Get Elastic Ecommerce Blog

Bloggers Digest - 12/28/2007 - Get Elastic Ecommerce Blog — Fri, 28 Dec 2007 20:43:44 +0000

[...] Venture Skills shares a social media tracking hack for Google Analytics. [...]

By: Links 2007-12-26

Links 2007-12-26 — Fri, 28 Dec 2007 17:48:33 +0000

[...] How to track Social Media Users with Google Analytics “One of the questions we are often asked is how we track various social media sites users and their interaction with sites the answer is in a variety of ways but here is just one of the techniques we use with Google Analytics.” [...]

By: Francois Harris

Francois Harris — Fri, 28 Dec 2007 12:50:56 +0000

Hey Tim, Nice information man, I will be putting it to some good use soon!

By: Tim Nash

Tim Nash — Fri, 28 Dec 2007 11:48:10 +0000

@jesse sorry for the delay you were caught in the spam filter Yes just edit the line to include the domains you wish to track users from, I included a few to get you started.

By: Tim Nash

Tim Nash — Fri, 28 Dec 2007 10:46:07 +0000

Cheers Glen, the code is pretty easy to understand and once you start you will find more and more things to do with campaigns

By: Glen Allsopp

Glen Allsopp — Thu, 27 Dec 2007 14:05:27 +0000

Great post and thanks for the detailed information, will definitely look into this one further