Looking at the difference between passive and active profiling and how over using active profiling can mean your bounce rate is higher then the increase in conversions for those staying on site.more
What is “Advanced SEO” well I’m not sure to be honest but if its advanced I may well be discussing it.
User Profiling is a vital but often missed tool when developing landing pages, in this case study I show the steps we went through to increase a clients landing page conversions not by changing the variables in the landing pages but segmenting the traffic source and profiling it. Warning this post contains some logic concepts.more
It’s been nearly two weeks since I last blogged anything and this is because I have been stuck with a bit of a problem. I went to Mashed last Saturday and Sunday (June21 2008) it was like the previous years Hackday good fun though perhaps a little dull in comparison. I won’t lie I was [...]more
There has been a fair amount of debate on what constitutes advanced SEO in the Search Marketing Blog’o’sphere mainly coming from a couple of comments reactions to SMX Advanced. For those of you who haven’t heard of this event which is organised by Danny Sullivian and was a conference with all the normal faces saying, [...]more
In a previous post I discussed Link Worth and prior to that a technique called Block Segmentation Analysis, in which I briefly discussed some research done by Microsoft into Visual Page Segmentation where rather then using the DOM they use actual images rendered from a browser to determine what are blocks. While this is overkill [...]more