Behaviour Modelling Seminar
Tim is running a seminar pre Think Visibility the first public one he has done in a couple of years do you want to be at it?
moreCase Studies
These posts all relate to recent studies normally done as part of either University research or Venture Skills internal research with clients and is often published as a synopsis.
Active vs Passive Profiling
Looking at the difference between passive and active profiling and how over using active profiling can mean your bounce rate is higher then the increase in conversions for those staying on site.
moreMaking SENSE of your offline campaigns
I’ve been having a bad week as some people will know, today was always going to be the worst part and so it was that I was racing across Sheffield city centre to catch a train, because Mercedes of Sheffield couldn’t supply me with a courtesy car even though mine had been booked in since [...]
moreMa’am its royally sucks
In the digital age we expect governments to at least attempt to optimise their information flow, even if its for internal search purposes. But we also expect that the sites be up to commercial level and higher standards in terms of data protection and data privacy. So Ma’am is your new site up to the job?
moreTemporal Click/Heat Mapping
A look at another recent project this time studying click/heat density maps but with the additional element of time, allowing us to see not only where users clicked but when and in what sort of numbers.
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