Have you ever wondered how much information you produce when browsing the web, forget your browser window size, what about your name, telephone number and date of birth. Chance are you are giving me all those details right now.
moreUser Profiling is a vital but often missed tool when developing landing pages, in this case study I show the steps we went through to increase a clients landing page conversions not by changing the variables in the landing pages but segmenting the traffic source and profiling it. Warning this post contains some logic concepts.
moreFlash is indexable we all know this, but is it actually a reliable medium for use on the web, can it rank for competitive keywords. How would such rankings work? Are the Links Followable indeed is Flash the hidden gem of SEO? No I didn’t think so either but you never know!
moreIn a previous post I discussed Link Worth and prior to that a technique called Block Segmentation Analysis, in which I briefly discussed some research done by Microsoft into Visual Page Segmentation where rather then using the DOM they use actual images rendered from a browser to determine what are blocks. While this is overkill [...]
moreA couple of weeks ago I came across an experiment which in brief suggested you could improve your click through rate on SERPs by making them stand out. This would seem to make sense and his figures suggested a staggering increase. So I set out to replicate the feat in a slightly more controlled manner. [...]
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