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	<title>Tim Nash &#34;stuff&#34; Blog &#187; SEO Introduction</title>
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	<link>http://www.timnash.co.uk</link>
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		<title>Can Google really prevent murders?</title>
		<link>http://www.timnash.co.uk/10/2011/can-google-really-prevent-murders/</link>
		<comments>http://www.timnash.co.uk/10/2011/can-google-really-prevent-murders/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 11:22:26 +0000</pubDate>
		<dc:creator>Tim Nash</dc:creator>
				<category><![CDATA[Security]]></category>
		<category><![CDATA[SEO Introduction]]></category>

		<guid isPermaLink="false">http://www.timnash.co.uk/?p=806</guid>
		<description><![CDATA[Tim looks at Googles policy to introduce https across the board and all in all thinks it's a good thing even if a lot of people don't agree.]]></description>
				<content:encoded><![CDATA[<p><img src="http://www.timnash.co.uk/wp-content/uploads/2011/10/crimescene.jpg" alt="crimescene" /><br />
photo by <a href="http://www.flickr.com/photos/polandeze/421104748/sizes/o/in/photostream/">polandeze</a></p>
<p>Last night, a horrific attack took place. Neighbours had called police to report screams and loud banging coming from the flat above. Sadly, when the authorities arrived, there was no screaming. There was no banging, only silence.</p>
<p>It was too late.</p>
<p>When police entered the flat, they found a woman in her late teens beaten and bloodied. She laid lifelessly on the floor in the kitchen.</p>
<p>It was too late. She was dead.</p>
<p>This wasn&#8217;t the first time someone had called to report a violent incident. The woman&#8217;s post mortem indicated numerous injuries, sustained from years of abuse &#8212; broken bones that didn&#8217;t quite heal straight, unhealed fractures, sprains, etc.</p>
<p>A look at the girl&#8217;s medical history showed numerous trips to the emergency department for various cuts, bruises, fractures, and internal organ damage. To make matters worse, she was pregnant.</p>
<p>You see, when police arrived, they found a piece of paper with a hastily scrawled address on it.</p>
<p>It was the address of a nearby women&#8217;s refuge. She was trying to get out, but was too late.</p>
<p>The man responsible for her murder, her partner, is thankfully in custody. He was a paranoid, unemployed IT worker who was, according to the police report, intoxicated at the time.</p>
<p>When the police questioned him, the man admitted he knew she was about to make a run for it. How did he know she would run? Easy. He regularly monitors her Internet usage and saw a Google query for the local women&#8217;s refuge. He confronted her and lost his temper.</p>
<p>He didn’t mean to kill her, he said.</p>
<p>She would have likely made it to that shelter if she had used https://www.google.com. Think about that when you&#8217;re moaning about not being able to see referral data.</p>
<p>The above story is fiction, but it is based on at least two real cases I know of. Many people seem to think the removal of the referral data was meant to aid privacy. In reality, it’s an unfortunate side product, albeit one that Google seems happy to promote as a feature instead of a bug.</p>
<p>The very genuine reason that moving to HTTPS is an improvement of privacy is to stop people from accessing query data and the results of queries on networks, between the user and Google Servers. Around the world, this will help increase access to information and provide some level of protection.</p>
<p>Overall, this is a positive step and one that Google has taken prior to having it enforced upon them by authorities. Many, including myself, believe it&#8217;s something they should have done 5 years ago and are already to late. For others, it&#8217;s throwing the baby out with the bath water and the referral data issue should be solved before enforcing https. Of course, a third group just thinks Google is a corporation and it can do what it wants. They are probably right.</p>
<p>In the past, people have suggested it should be opt-in, but in my fictitious story, the girl would not have known to opt-in. She certainly wasn’t going to ask her partner how.</p>
<p>It&#8217;s not the only situation where this comes into play:</p>
<ul>
<li>Someone seeking news of their brother or sister in Iran</li>
<li>Soldiers in a war zone seeking more information about a natural disaster that hit their hometown</li>
<li>Finding information and locations people can get help during genocides or persecution</li>
<li>Even SEOs looking for donkey porn</li>
</ul>
<p>I, like most people, want Google to continue to provide referral data and I hope to see the system they are testing with their AdWords customer rolled out, even if it means passing a UTM string of their choosing instead of mine. But I agree with them: rolling out https as a standard it’s worth it. Even if it saves just one life. EVEN if it causes you and I some inconvenience.</p>
<p><strong>Updates</strong><br />
After sending this to a couple of friends to proof read, a couple of queries came back:</p>
<ol>
<li>Wouldn&#8217;t he have seen q= in the query string &#8211; Initially I was under the impression no, as Google would realise this, and under https, use POST rather than use GET. It turns out that &#8220;encrypted.google.com&#8221; uses GET. However, reports say Google is rolling out POST on https search requests, and I assume these will become the default</li>
<li>Wouldn&#8217;t adding additional query string parameters cause issues for sites? Yep, that&#8217;s probably why Google hasn&#8217;t rolled out tracking to normal search results.</li>
<li>From the comments, They are deliberately dropping referrer on SSL as well? This is not the case on encrypted.google.com but some reports from Google &#8220;never speaking officially&#8221; Matt Cutts implied the <a href="http://searchengineland.com/google-to-begin-encrypting-searches-outbound-clicks-by-default-97435">new system would</a>. Unofficial comments I&#8217;ve had is that it&#8217;s not the case but something that is a &#8220;potential&#8221; in the future (presumably once a better solution for current issues are found)</li>
</ol>
<p>
A thought did pop into my mind: what if Google also introduced https for cached results? Sending the data via a post request. How would authoritarian regimes react? I&#8217;m guessing badly, so perhaps this will be the start of a truly fragmented web.</p>
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		<title>What browser am I using?</title>
		<link>http://www.timnash.co.uk/11/2010/what-browser-am-i-using/</link>
		<comments>http://www.timnash.co.uk/11/2010/what-browser-am-i-using/#comments</comments>
		<pubDate>Mon, 15 Nov 2010 13:05:01 +0000</pubDate>
		<dc:creator>Tim Nash</dc:creator>
				<category><![CDATA[SEO Introduction]]></category>

		<guid isPermaLink="false">http://www.timnash.co.uk/?p=661</guid>
		<description><![CDATA[Tim demonstrates how simply asking the right question to Google can reveal a lot Googlebot thanks to Google new Previews feature.]]></description>
				<content:encoded><![CDATA[<p>Everyone has seen the new Google Preview thingy. There are loads of great write ups on it, so I won&#8217;t bore you. Suffice to say, several people have asked for my opinion of it, and as per normal the answer was &#8220;meh.&#8221;</p>
<p>Now, I use a large screen and I have noticed that I am using the previews and reading from them, so maybe I was wrong. Certainly one thing that will change is that people will need to start thinking about how their site looks in the new Google Preview.</p>
<p>The obvious question&#8230; What browser is Googlebot and what render engine is it using?<br />
Well, until now, we have had to make do with what our own stats tell us&#8230; No longer&#8230;.</p>
<p>We can now see what Google see&#8217;s. For example, we now know certain full screen takeovers in JavaScript are being rendered. This possibly indicates Google&#8217;s ability to deal with JavaScript on page is far greater than people initially thought, but we can ask Google a far simpler question:</p>
<p>http://www.google.co.uk/search?q=what+browser+am+I+using</p>
<p>Can you guess what happens next?</p>
<p><img style="width: 500px;" src="http://www.timnash.co.uk/wp-content/uploads/2010/11/Screen-shot-2010-11-12-at-20.15.37.png" alt="Google reveal its true nature" /></p>
<p>Or, if you actually save the image:</p>
<p><img src="http://www.timnash.co.uk/wp-content/uploads/2010/11/download.jpeg" alt="Hi Google" /></p>
<p>From the screenshot, if you squint, you can see a full useragent string, the platform, and some basic capabilities. You may wish to note the cookies option for the spammers amongst you:</p>
<p>Cookie Enabled: true;<br />
Language: EN<br />
Productsub: 20030107<br />
appcodename: Mozilla<br />
Vendor: Apple Computers Inc<br />
Platform: Linux x86_64<br />
appname: Netscape<br />
useragent: Mozzila5.0(en_us)applewebkit525.13(khtml,gecko)version3.1(safari521.5)</p>
<p>That was just from asking 1 question, and picking 1 result from the Google results. The obvious thing is to make a page that tracks the information about an arriving user and collect as much information as you want. Then, add a simple search phrase and point some links. On the page, make sure you have a nice clear reference number.<br />
Wait for Google to crawl, look up the reference number in your database, and now you have all the information you ever wanted on GoogleBot Previews&#8217; capabilities. You have been able to do similar things in the past, but never with such visual flair!</p>
<p>Have fun!</p>
<div id="vs-message"><strong>Consulting</strong><br />
Interested in knowing more about GoogleBot, Google Previews and what capabilities the new bot has? Just curious about how we can leverage similar ideas in your business? Why not check out my <a href="http://www.timnash.co.uk/consulting">consulting page</a>!</div>
<p>Please note the awesome Angie didn&#8217;t edit this for me as it was vaguely time sensitive, so please forgive the grammar!</p>
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		<title>Hiding in the Dojo</title>
		<link>http://www.timnash.co.uk/03/2010/hiding-in-the-dojo/</link>
		<comments>http://www.timnash.co.uk/03/2010/hiding-in-the-dojo/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 12:47:03 +0000</pubDate>
		<dc:creator>Tim Nash</dc:creator>
				<category><![CDATA[Behaviour modelling]]></category>
		<category><![CDATA[SEO Introduction]]></category>

		<guid isPermaLink="false">http://www.timnash.co.uk/?p=514</guid>
		<description><![CDATA[Tim is in the Dojo and wants you to join him so is highlighting some of the most interesting posts he has done in the new Conversions and Metrics section.]]></description>
				<content:encoded><![CDATA[<p>My friend <a href="http://www.huomah.com/">David Harry</a> has given into my continual badgering to add a <a href="http://www.huomah.com/dojo/component/option,com_kunena/Itemid,65/catid,54/func,listcat/">conversion and metrics section</a> (Dojo <a href="http://www.huomah.com/dojo/about-the-dojo-seo-training.html">Membership Required</a> to see) to the SEO Dojo forum and has finally added them. Now I feel compelled to at the very least add some content to the forum. </p>
<p>Already in the forum are:</p>
<ul>
<li>How I&#8217;m profiling all of you guys in the hope when I relaunched timnash.co.uk I can better serve your needs</li>
<li>Sample JQuery code for the CSS History Hack which reports back to a logging system</li>
<li>How I&#8217;m using Big Macs to determine prices of subscriptions</li>
</ul>
<p>If your a Dojo member check the new forums out, if your not well here is a couple of samples of what you are missing&#8230;</p>
<h3>Profiling the SEO Community</h3>
<blockquote><p>
My site tends to be geeky bordering on nerdy at times therefore my target audience are geeky search geeks, programmers and IR peeps, yet the people who come to my site are mainly SEOs/Internet Marketers who tend to run away quite quickly. Likewise a third group exist clients or potential clients they visit the site not in the hope of knowledge but to contact me. However this third group expect to not understand the posts. There are more groups such as the Bob Massa spam team who regularly visit but let&#8217;s concentrate on identifying the first three.</p>
<p>The problem is interesting, normally when you have two groups it&#8217;s easy to pick instant differences for example with the CSS history hack we could and indeed will look to see if they have visited certain sites. for example:</p>
<p>www.huomah.com/dojo/component/option,com_kunena/Itemid,65/ = clearly a search geek with some intelligence<br />
www.seomoz.org/members/ = an idiot with no brains at all</p>
<p>The problem is when they are both it&#8217;s hard to have a search geek with some intelligence but with no brains. </p>
<p>the solution that I pose is to build onto sub profile the Search geek becomes a part of the internet marketer profile, this is fine in most cases we will want to treat them the same but not in all cases so we still need to pick them out.<br />
<em><a href="http://www.huomah.com/dojo/component/option,com_kunena/Itemid,65/catid,55/func,view/id,2915/">http://www.huomah.com/dojo/component/option,com_kunena/Itemid,65/catid,55/func,view/id,2915/</a></em>
</p></blockquote>
<h3>Identifying Subscriptions Prices using McDonalds Big Macs</h3>
<blockquote><p>
Define you default currencies levels[/b]<br />
Next is to work out our subscription levels in your default currency lets say we are choosing $10, $20, $30 as our levels nice easy figures, obviously these are not our final figures we are going to be price break testing right, all nod and say yes Tim.</p>
<p>Start counting Big Macs<br />
No seriously a Big Mac is a perfect comparison tool, it is made of the same ingredients in every country and is competitively priced meaning while McDonalds makes a profit on each burger it&#8217;s carefully calculated to be roughly the same % in ever country. For a list of the cost of a Big Mac in every country you either can get a subscription to the Observer or go to&#8230;.<br />
<em><a href="http://www.huomah.com/dojo/component/option,com_kunena/Itemid,65/catid,56/func,view/id,2929/">http://www.huomah.com/dojo/component/option,com_kunena/Itemid,65/catid,56/func,view/id,2929/</a></em>
</p></blockquote>
<p>So what are you waiting for if your not a dojo member it&#8217;s just $30 a month which is a steal. Go on you want to <a href="http://www.huomah.com/dojo/about-the-dojo-seo-training.html">join me</a> and 200 other dojoers.</p>
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		<title>Park Hampers SEO sucks</title>
		<link>http://www.timnash.co.uk/10/2009/park-hampers-seo-sucks/</link>
		<comments>http://www.timnash.co.uk/10/2009/park-hampers-seo-sucks/#comments</comments>
		<pubDate>Sat, 03 Oct 2009 09:40:45 +0000</pubDate>
		<dc:creator>Tim Nash</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[SEO Introduction]]></category>

		<guid isPermaLink="false">http://www.timnash.co.uk/?p=392</guid>
		<description><![CDATA[Tim looks at how sometimes a redirect on your television campaign can end with you paying twice for your leads if you get them at all. In particular he follows the case study of Park Hampers]]></description>
				<content:encoded><![CDATA[<div id="vs-message">If your looking for a <a href="http://tvhampers.info">Christmas Hamper</a> if your after <a href="http://getpark.co.uk" rel="nofollow">Park Hampers site</a>, this post is not about the actual saving scheme or hampers.</div>
<p></p>
<hr />
<p>Sometimes watching television can be frustrating and I don&#8217;t mean because of the silliness of CSI awesome computing and forensic capabilities <img src='http://www.timnash.co.uk/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  No what I find silly is the way advertisers try to leverage the web. So I would like to introduce you to a case example.</p>
<p><strong>Park Hampers</strong> – Park Hampers are a Christmas saving scheme based in the UK they work by you paying for your hamper in the weeks months prior to Christmas when it comes to Christmas time they deliver your hamper. Its aimed more at low income families or people who are terrible at saving. Their SEO team should be shot!</p>
<p>Their recent TV campaign tells you to visit <strong>park11.tv</strong> this is of course a redirect to a truly terrible landing page, but it is not the landing page that concerns me but the fact other then this URL there is no mention of Park11 or Park11.tv anywhere on there site this results in a Google Search for Park11 being:<br />
<a href="http://www.timnash.co.uk/wp-content/uploads/2009/10/park11.jpg"><img src="http://www.timnash.co.uk/wp-content/uploads/2009/10/park11.jpg" alt="Park11 Google Results" title="park11" width="496" height="298" class="aligncenter size-full wp-image-393" /></a><br />
Christmas Hampers? No. Parkisons disease for Christmas? No thanks</p>
<h3>What has gone wrong for Park?</h3>
<p>Park obviously want to track number of hits their TV campaign is bringing to their website so have created a unique url for that campaign the aforementioned park11.tv this I assume logs the user before redirecting to the landing page. Park have numerous other URLs leading to various landing pages and mini sites so this seems to be part of an overall strategy the problem is that as the unique url has diversified away from the core brand they haven&#8217;t laid any foundation on their site to cope with it.</p>
<h3>So they don&#8217;t show in a Google search for Park or Park11 so what?</h3>
<p>How many people put urls into Google not the url bar on a web browsers? I would suggest quite a lot especially those people who perhaps are not as web savy which are in part the customers Park Hampers are aiming at. So by having a sponsored listing they are simply losing traffic and what traffic they are picking up they are paying for via PPC. Not only are they paying for an advert on tv they are then paying to pick up the traffic from that advert!</p>
<p>In the case of Park they have a small reputation issue as well, while badly researched by them Park11 association with Parkinsons can&#8217;t be helping as users arrive at Google but find no results for hampers they do read a pile of scientific jargon if that doesn&#8217;t put the user off they may well visit the wikipedia page on Parkinsons. Which to be fair I think every one should so here is the link again.</p>
<h3>How do you solve the problem</h3>
<p>First off all sorting out the rest of Park Hampers site so that its pages are ranking, then reference Park11 campaign create a dedicated landing page for it with the keywords in use and at least internal navigation pointing to the site. Just to be safe surely you would optimise for keywords such as Park11 &#038; &#8220;Park Eleven&#8221; </p>
<p>Park are not the only company not to do this, but since they are on tele right now advertising I thought they were the perfect example.</p>
<p><strong>Update:</strong> Myself and <a href="http://carolynlyn.com/">Carolyn</a> were bored over the weekend and so have been playing with look at Park Hampers redirect strategy to say its a mess is an understatement, they own park1.tv through to park40.tv and seem to be using most in various tracking, about 20 of the Google results for park1-40 actually have Park anywhere in the top 10, examples of other Park redirects include park5.tv and park15.tv. This itself wouldn&#8217;t be that bad but in addition Park own another 8 or so domains including myparkmag.co.uk, <del datetime="2010-05-02T08:43:00+00:00">gopark.co.uk</del> etc these are not minisites but rather badly designed redirects. In short a mess, don&#8217;t fall for the same mistakes.</p>
<p><strong>Update2:</strong> I incorrectly identified gopark.co.uk as belonging to Park Hampers, this is in fact a site owned by a third party with no link to Park Hampers who has asked I clarify rather then remove the reference, please see my about page for my <a href="http://www.timnash.co.uk/about/">Disclaimer on Facts and Figures</a>. I have also written a more fuller apology to <a href="http://www.timnash.co.uk/05/2010/gopark-co-uk/">gopark.co.uk</a>.</p>
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		<title>Google obeying external REP requests?</title>
		<link>http://www.timnash.co.uk/09/2009/google-obeying-external-rep-requests/</link>
		<comments>http://www.timnash.co.uk/09/2009/google-obeying-external-rep-requests/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 11:59:47 +0000</pubDate>
		<dc:creator>Tim Nash</dc:creator>
				<category><![CDATA[Advanced SEO]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[SEO Introduction]]></category>

		<guid isPermaLink="false">http://www.timnash.co.uk/?p=364</guid>
		<description><![CDATA[Does Google Crawler actually check the http status codes of the robots.txt and obey them or does it just behave strangely.]]></description>
				<content:encoded><![CDATA[<p>Yesterday one of the <a href="http://www.davidnaylor.co.uk/dangers-of-custom-shortened-urls.html">Bronco team</a> wrote an interesting post on the fact Google Crawler was possibly following 301 to Robots.txt file even if it was on a separate domain!</p>
<p>At the time I first double checked our own bots don&#8217;t do anything quite so stupid before suggesting that I thought it unlikely but would happily test it. Dave suggested a wager oddly enough one I never took him up on and I&#8217;m glad I didn&#8217;t!</p>
<h3>How we crawl robots.txt file</h3>
<p>The need for speed is paramount when crawling a site, a bot is taking up server resources and you want it to complete its required action in as short a point as possible. If your bot follows REP (what&#8217;s REP <a href="#post_notes">See Post notes for details</a> )it&#8217;s first action should be to download the available robots.txt file, on average these files are 2-4kb in size very small and take no time to download, however a file sent with a 404 is closer to 22-40kb assuming it also sends the associated html. a much larger size given the majority of sites do not have a robots.txt file this means if you are not careful your robot will spend more time downloading a useless file then anything else. The method we use is to simply ask initially for packets if the return is a status 200 we proceed to download the file, anything else and the status is stored and is ignored.</p>
<h3>Is the way you do your crawler the correct way Tim?</h3>
<p>There is no &#8220;official&#8221; recommendation within the RFC governing REP that covers how you should treat status codes and which you should follow to only follow Status 200 is by far the most efficient method but it comes at a cost as you could be ignoring the file! It also doesn&#8217;t totally protect against downloading 404 pages as some servers send out a status 200 not 404 when a page can not be found.<br />
A draft proprosal did suggest that other status codes should be followed including 3xx related to moved documents temporary or permanent it did not explicitly mention dealing with cross domains.<br />
I have started to make changes to our own bots <a href="#post_notes">See Post notes for details</a></p>
<h2>How does Google deal with cross domain 301 of a robots.txt file?</h2>
<p>It reads the file at least according to webmaster tools, in Bronco <a href="http://www.davidnaylor.co.uk/dont-make-the-same-mistakes-as-bit-ly-and-tr-im.html">follow up post</a> they show Google Webmaster tools accepting bit.ly/robots.txt file nice should we be alarmed potentially though only if your allowing custom urls to your user at a root level on your domain with dots in them so if your running a URL shortener then yes perhaps something to check.</p>
<h3>Did you do your own tests?</h3>
<p>yes I had already done some tests last night which backed up what they did here is how I tested.</p>
<p><strong>Experiment 1 Cross 301 oh please say this doesn&#8217;t work!</strong><br />
We created two domains domain A and domain B with a robots.txt on Domain A and 301 to a file on Domain B the robots.txt dissallowed access to /test/ folder, a test folder was put on both domains and index file was put in both, each domain was given a root index cross referencing each and each of the test files.</p>
<p>If Google crawled the robots.txt then Domain A should have 1 indexed page, Domain B 2 when finished.<br />
with a monitor attached to the logs doing reverse DNS looking for a Google IP so we could watch the interaction some links were thrown at Domain A.</p>
<p>Result: <strong>Domain A</strong> &#8211; <em>1 page indexed</em>,<strong> Domain B</strong> &#8211; <em>2 page Indexed</em></p>
<p>In Webmaster Tools a <strong>status 200</strong></p>
<p><strong>Experiment 2 &#8211; Let&#8217;s give google the benefit of the doubt</strong><br />
Ok so maybe they have indeed adopted the 1997 draft and are therefore obeying redirects it will ignore a Status 666 right?<br />
Fresh domain this time our robots.txt file will be in the correct location but will send a http status of 666</p>
<p>Result: <strong>Domain A</strong> &#8211;  <em>indexed 1 page</em></p>
<p>In Webmaster Tools &#8211; <strong>status 200</strong></p>
<p><strong>Experiment 3 &#8211; given you a robots.txt file regardless</strong><br />
Ok so what if we tell you our server is broken i.e 500 but we give you a correct robots.txt file?<br />
Fresh domain, correct location but headers sent are http 503 &#8211; Service Unavailable we are telling it we are not available the server is buggered in effect.</p>
<p>Result: <strong>Domain A</strong> &#8211;  <em>indexed 1 page</em></p>
<p>In Webmaster Tools &#8211; <strong>status 200</strong></p>
<blockquote><p><em>Tim</em> &#8211; If you think about this it actually supports the belief google have actually programmed in the ability to follow 3xx as otherwise it would have for the 3xx returned a 404 or a 200 and blank file</p></blockquote>
<p><strong>Experiment 4 &#8211; I&#8217;m not here even though I&#8217;m here</strong><br />
Final test send http status 404 but also a valid robots.txt file what you going to do Google!</p>
<p>Result: <strong>Domain A</strong> &#8211;  <em>indexed 2 page</em></p>
<p>In Webmaster Tools &#8211; <strong>status 404</strong></p>
<p>Only in the final test did Google behave as if it was paying the blindest notice to http status codes, can we assume 404 is hard coded and it will accept anything else?</p>
<h3>Why should you care?</h3>
<p>While the potential for abuse is small unless you run something akin to a URL shortner what happens when your site is producing an intermittent 500 error. From playing with status codes it would seem Google if shown a invalid or unreachable robots.txt will continue to use the old file could this be a potential for abuse what about a sneaky redirect only google on a 301 from your robots.txt by a very mischievous hacker. food for thought, and I&#8217;m glad I didn&#8217;t take that bet of with DaveN.</p>
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		<title>Behaviour Modelling Seminar</title>
		<link>http://www.timnash.co.uk/09/2009/behaviour-modelling-seminar/</link>
		<comments>http://www.timnash.co.uk/09/2009/behaviour-modelling-seminar/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 09:25:32 +0000</pubDate>
		<dc:creator>Tim Nash</dc:creator>
				<category><![CDATA[Advanced SEO]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[SEO Introduction]]></category>
		<category><![CDATA[Site Information]]></category>

		<guid isPermaLink="false">http://www.timnash.co.uk/?p=348</guid>
		<description><![CDATA[Tim is running a seminar pre Think Visibility the first public one he has done in a couple of years do you want to be at it?]]></description>
				<content:encoded><![CDATA[<p><strong>September 11th, 1pm onwards, Leeds UK <a href="http://seminar.timnash.co.uk/">signup here</a></strong></p>
<p>What you want more? Seriously I mean what do I need to tell you?<br />
I will be running a seminar on <a href="http://seminar.timnash.co.uk/">Profiling website users</a>, looking at life cycles and a huge pile of tricks and ideas to get the most out of your users. Want to know if colour effects genders differently? Want to know how to estimate gender in website visitors?</p>
<p>Then you should be attending this seminar! What&#8217;s more its free well sort of, its actually free to <a href="http://www.thinkvisibility.com">Think Visibility</a> attendees everyone else its £50 but of course what this really means is if you buy a <a href="http://thinkvisibility.buildevents.com/">Think Visibility</a> ticket at £99 and use my discount Coupon TIMNASH the price will drop down to such a level that you got to ask yourself why not come to both <img src='http://www.timnash.co.uk/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>I&#8217;m afraid while this seminar will be filmed it will be only for internal use and not available for purchase, if it&#8217;s a success I might run a future seminar and film it.</p>
<p>If you are interested in improving your conversions, or even just curious as to what it is that I find more interesting then SEO (or if your into SEO why what we do is so much more then the normal) then come along for the afternoon it&#8217;s free, simply register to confirm your place at the <a href="http://seminar.timnash.co.uk/">behaviour modelling seminar</a>.</p>
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		<title>Think Visibility 2 &#8211; oh yes its back!</title>
		<link>http://www.timnash.co.uk/08/2009/think-visibility-2-oh-yes-its-back/</link>
		<comments>http://www.timnash.co.uk/08/2009/think-visibility-2-oh-yes-its-back/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 09:33:37 +0000</pubDate>
		<dc:creator>Tim Nash</dc:creator>
				<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[SEO Introduction]]></category>
		<category><![CDATA[Site Information]]></category>

		<guid isPermaLink="false">http://www.timnash.co.uk/?p=346</guid>
		<description><![CDATA[Think Visibility is coming are you ready for it? Also would you be interested in joining me the day before for an indepth seminar in some of my latest research areas?]]></description>
				<content:encoded><![CDATA[<p>You have to have been living under a rock to not know <a href="http://www.thinkvisibility.com/">Think Visibility</a> is making its return on September the 12th! If you haven&#8217;t bought your ticket do so now using the coupon TIMNASH http://www.thinkvisibility.com/ ok so who&#8217;s going to be speaking?</p>
<ul>
<li>Several of the best SEOs in the country</li>
<li>WordPress and CMS experts</li>
<li>Social Media experts</li>
<li>A true accessibility expert with hands on experience</li>
<li>A guy who has been sued by well everyone!</li>
<li>oh and me</li>
</ul>
<p>Check out the full list of <a href="http://www.thinkvisibility.com/speakers/">speakers</a> and the <a href="http://www.thinkvisibility.com/schedule/">schedule</a> and if you haven&#8217;t already <a href="http://thinkvisibility.buildevents.com/">buy your ticket</a>, using the discount coupon TIMNASH </p>
<h3> Important &#8211; would you like a more indepth seminar the day before?</h3>
<p>I&#8217;m seriously thinking about running a free or very very cheap seminar for attendees on the friday if their was a charge it would be to cover costs for hiring somewhere. If you would be intersted in attending this seminar which would be on the Friday afternoon then please let me know if there is enough interest then I will organise one.</p>
<p>What I would be covering, metrics, human behaviour modelling and identifying patterns (including some nifty ideas for SEOs out there) as I say nothing concrete but either use the comments here or email/contact/tweet me (yes I&#8217;m now using twitter <a href="http://twitter.com/tnash">@tnash</a>) </p>
<p>This seminar would only be for Think Visibility Attendees basically I&#8217;m offering a £500 half day course for free <img src='http://www.timnash.co.uk/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />  if people want it. </p>
<p>Oh don&#8217;t forget to buy a ticket! </p>
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		<title>So long and thanks for all the fish!</title>
		<link>http://www.timnash.co.uk/06/2009/so-long-and-thanks-for-all-the-fish/</link>
		<comments>http://www.timnash.co.uk/06/2009/so-long-and-thanks-for-all-the-fish/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 15:22:44 +0000</pubDate>
		<dc:creator>Tim Nash</dc:creator>
				<category><![CDATA[Advanced SEO]]></category>
		<category><![CDATA[SEO Introduction]]></category>
		<category><![CDATA[Site Information]]></category>

		<guid isPermaLink="false">http://www.timnash.co.uk/?p=321</guid>
		<description><![CDATA[Tim says good bye from the SEO industry and steers the blog on a new course and hopefully onto further adventures are you coming to?]]></description>
				<content:encoded><![CDATA[<p>I have been living a lie, or rather this blog has you see people assume I work in the SEO industry and to be fair the blog is to blame. For starters the word SEO appears a fair few times, quite a lot of the posts are on SEO and I even appear to offer SEO courses. The reality is very little of the work I or Venture Skills do is SEO related these days we have a few straggling clients on long term contracts and we work in a supervisory role for many clients auditing other SEO companies normally without their knowledge on behalf of concerned clients. This work will continue as will providing our link mapping and reputation management tools to clients but both this blog and the company are going to evolve with new branding and public persona to introduce what we really are&#8230; </p>
<h3>Why is timnash.co.uk changing now? </h3>
<p>Well to be honest I have gotten bored of people pigeon holing me as an &#8220;SEO&#8221; its not a title I have ever been comfortable with and as far as I&#8217;m concerned there are less then a handful of true SEOs in the world the rest are failed web designers who need to convince people that rather than do a real job they should be paid to fix bad code mistakes and write crap to gain links. Don&#8217;t get me wrong many of these people are my friends and some are incredibly talented writers, programmers and developers but virtual none of them are &#8220;Search Engine optimisers&#8221; as an industry there is little or no understanding of what a search engine is, the mathematics or logistics behind large scale information retrieval or even the process of crawling, retrieving and indexing. This is not a problem for me and I think its on a whole a good thing certainly has been for our clients, while the industry sits in the mud throwing its own muck at each other a silent group have just been getting on with the job but I just don&#8217;t want to be associated with the mud slinging. Some say change should come from the inside but lets face it a quick look at SEO cesspools such as Sphinn will quickly show that it&#8217;s not going to change soon. Plus as my personal interests shift away from SEO to different aspects of information retrieval and data analysis I find it harder to be interested in the day to day politics and winging of the industry I have already stopped attending or speaking at SEO conferences with the exception of smaller ones such as <a href="http://www.thinkvisibility.com/">Think Visibility</a> and then I pick and choose  based on what other things the conference is bringing. </p>
<h3>Venture skills is a data analysis company</h3>
<p>We really are and always have been! We act as a trouble shooting think tank, we collect, measure and report data sets making recommendations on how to proceed, be that on helping clients optimise their sites for search engines, improve conversion rates or predicting the spread of flu within a region. We work both online and off with a clients as diverse as the government through to high street stores to online businesses. Venture Skills will no doubt continue to brand itself as an Information Architecture firm we believe ultimately that is what we do, but we shall put a renewed emphasis of the IR and data analysis side of what we do. In part to help this we plan on introducing a new website though we will not be including a blog the current Venture Skills blog will remain live but not be updated after this week. The new site will introduce what we do and why hopefully will answer the age old question what exactly is &#8220;stuff&#8221; I&#8217;m sure we as a company will put some sort of press release like thing out as unlike certain organisations this is my personal blog and not a mouth piece for Venture Skills so until its announced officially this is just here say.</p>
<h3>What is to become of timnash.co.uk?</h3>
<p>It will evolve the SEO course, Q&#038;A section will be taken down, the front page will no doubt have newer text and I am slowly introducing new ideas (such as the additional post notes which are in the side bar, you can see them being used in this article) to be honest the content probably won&#8217;t change to much. Recently I have been discussing profiling, metrics and analytics more then SEO and this will continue with my goal to make these more accessible and hopefully open peoples eyes to this fascinating aspect of data analysis. I will also be introducing some more programming and examples (even if I have to fake the data to protect clients privacy) what this blog will not become is a &#8220;how to make money online&#8221; blog tried that it&#8217;s boring! Occasional articles on how I have improved conversions on one of my own sites maybe but I&#8217;m not going down the internet marketing guru route. </p>
<h4>Will you be offering SEO consulting services?</h4>
<p>Nope timnash.co.uk will not offer dedicated SEO services, all the courses,Q&#038;A pages will be removed though I will be introducing a &#8220;have Tim in the office for a day&#8221; option for companies that need a total boost and change of perspective. The idea comes from the original idea for Venture Skills, rather then money introducing Skills into a business and while the company never went down that route it&#8217;s something I have always thought was worth exploring. I still have to think about how best to implement the idea but more to come soon.</p>
<h4>Will the new timnash.co.uk feature the old picture what about old features oh and the mannequins?</h4>
<p>No to the photo since I have gone through <a href="http://www.timnash.co.uk/04/2009/age-regression-therapy/">age regression</a> I feel no shame in updating the photo with the younger, beardless, hairless person I have um become <img src='http://www.timnash.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  In addition I have a few new idea, including a calendar I promise to keep  up to date with which events I will be at and what I&#8217;m doing maybe even before I go to them! Finally while I will be updating the look the mannequins will be staying and may even become more prominent if anyone has any 3d skills and once to help me create some more then get in touch!</p>
<h2>Tim Nash you said SEOs are crap I hate you!</h2>
<p>cool, bye!<br />
I no doubt I will loose a couple of subscribers but lets face it I have never been in the cool club, I was always the person you came to when everyone else had said they had no idea best go and ask the geeky ones in the corner. So if you feel where I&#8217;m taking the blog and hopefully you is not somewhere you want to come then farewell, I hope you found the previous posts useful and will still pop by occasionally. I doubt the move will bring in new subscribers going from a niche to a tiny niche but hey if I wanted subscribers I would write top 10 lists! </p>
<p>I don&#8217;t want this post to be overly negative or personal within the &#8220;SEO Industry&#8221; I have made some great friends and while my opinion of the industry is harsh that doesn&#8217;t mean I think any less of those people nor does it mean I have had a bad time I have enjoyed debating, testing and sometimes arguing with people and for that reason I want to say:</p>
<p><em>So long SEOs and thanks for all the fish!</em></p>
<p>For those still wanting to carry on this journey then you can always subscribe to the RSS feed and you can find me on <a href="http://www.facebook.com/timnash">Facebook</a> | <a href="http://www.linkedin.com/in/tnash">LinkedIn</a> | <a href="http://www.twitter.com/tnash">Twitter</a><br />
Please note: if I don&#8217;t know you I&#8217;m not likely to accept a friend invite on Facebook and if I do and your attached as a limited profile don&#8217;t get to upset so are most people</p>
<p>This article is the opinion of Tim Nash not Venture Skills see footer for details <img src='http://www.timnash.co.uk/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>Flash SEO Indexing Revisited Part 1</title>
		<link>http://www.timnash.co.uk/07/2008/flash-seo/</link>
		<comments>http://www.timnash.co.uk/07/2008/flash-seo/#comments</comments>
		<pubDate>Tue, 15 Jul 2008 15:49:13 +0000</pubDate>
		<dc:creator>Tim Nash</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[SEO Introduction]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Flash SEO]]></category>
		<category><![CDATA[FlashSEO]]></category>
		<category><![CDATA[SWF SEO]]></category>

		<guid isPermaLink="false">http://www.timnash.co.uk/?p=179</guid>
		<description><![CDATA[Flash is indexable we all know this, but is it actually a reliable medium for use on the web, can it rank for competitive keywords. How would such rankings work? Are the Links Followable indeed is Flash the hidden gem of SEO? No I didn't think so either but you never know!]]></description>
				<content:encoded><![CDATA[<p><img src="http://www.timnash.co.uk/wp-content/uploads/2008/07/flashdevil.jpg" alt="Flash SEO" /><br />
Yes given that Google/Yahoo/Adobe made<a href="http://www.timnash.co.uk/07/2008/swf-indexing/"> sweeping announcements</a> I thought it was worth revisiting my Flash SEO tests to see how they are doing and introduce some new tests.</p>
<p>For those that are not sure what this is about, Adobe and Google claim Flash is now &#8220;<a href="http://www.timnash.co.uk/07/2008/swf-indexing/">indexable</a>&#8221; of course since most SEOs are sheep they spent a lot of time cheering even those who were sceptical still clapped liked penguins. For those of us who have an interest in Flash Google announcement was nothing more then a minor update to farcical heap of dung. But lets ask some very basic questions:</p>
<ul>
<li>Is Flash indexable?</li>
<li>Does Flash Rank for terms?</li>
<li>Is a Flash Link Followed?</li>
<li>Does a Flash Link pass juice?</li>
</ul>
<h3>So back to the original tests&#8230;.</h3>
<p>Back in February I updated a post (<a href="http://www.timnash.co.uk/02/2008/swf-seo/">Flash the SEO Devil?</a>) from previous April discussing a set 30 tests over 4 domains to see what information the search engines saw from a Flash file.<br />
It looked like&#8230;</p>
<table style="text-align: center;" ;="" padding:5px;="">
<thead>
<tr>
<th>&nbsp;</th>
<th>Google</th>
<th>Yahoo</th>
<th>MSN/Live</th>
<th>Ask</th>
</tr>
</thead>
<tbody>
<tr>
<td style="text-align: left;" ;="">File Name</td>
<td>Yes</td>
<td>Yes</td>
<td>Yes</td>
<td>No</td>
</tr>
<tr>
<td style="text-align: left;" ;="">Text</td>
<td>Yes</td>
<td>Yes</td>
<td>No</td>
<td>No</td>
</tr>
<tr>
<td style="text-align: left;" ;="">Text As Graphic</td>
<td>Yes</td>
<td>No</td>
<td>No</td>
<td>No</td>
</tr>
<tr>
<td style="text-align: left;" ;="">Text As Symbol</td>
<td>No</td>
<td>No</td>
<td>No</td>
<td>No</td>
</tr>
<tr>
<td style="text-align: left;" ;="">Text With Links</td>
<td>No</td>
<td>No</td>
<td>No</td>
<td>No</td>
</tr>
<tr>
<td style="text-align: left;" ;="">Pages via SWF</td>
<td>No</td>
<td>No</td>
<td>No</td>
<td>No</td>
</tr>
<tr>
<td style="text-align: left;" ;="">Deep links (swfaddress)</td>
<td>Yes</td>
<td>Yes</td>
<td>No*</td>
<td>No</td>
</tr>
</tbody>
</table>
<p><em>Source:<a href="http://www.timnash.co.uk/02/2008/swf-seo/">http://www.timnash.co.uk/02/2008/swf-seo/</a></em></p>
<h2>Flash SEO Now</h2>
<p>Not pretty basically ignore Ask and they all could manage to do something, but none of them could really deal with anything complex such as converting text into a symbol. Also multiple screens and points on timeline caused lots of problems, and then we got to passing link juice it just didn&#8217;t happen.</p>
<h3>What&#8217;s it like now</h3>
<p>So 6 months on and a major announcement later&#8230;</p>
<p><strong>Drum roll please</strong><br />
yes you have guessed it nothing has changed!</p>
<p>Actually that is not true Google now doesn&#8217;t index 2 of our test files but it does find 3 extra lines of content in one of our files. So lets taker a closer look at Googles implementation of the Adobe Search Indexing Solution:</p>
<h2>Flash Indexing Today</h2>
<h3>Is Flash indexable?</h3>
<p>Yes. Generally text elements held in a single screen or scene within a Timeline that uses limited actionscript can be full extracted. Complex actionscript can cause some problems but on the whole textual content can be got at but when it is extracted no positional (within the timeline)  information appears to be passed. </p>
<h3>Flex Indexable?</h3>
<p>Yes, because of a change in the Search SDK to call SWF within a player and allowing it to make its calls first most Flex applications can be indexed this is actually a pretty big thing if the rest of it had been sorted. But <strong>Server Side Flash</strong> is the one area where improvement has been made.</p>
<h3>FLV Subtitles Indexable?</h3>
<p>Ok this was never going to happen but we can only hope.</p>
<h3>Flash Paper</h3>
<p>Well this died when Macromedia were bought by Adobe and was a bit to close to PDF for comfort however if I was given the choice of PDF or Flash Paper, <a href="http://www.timnash.co.uk/02/2008/pdf-seo/">PDFs are indexed</a> and links followed so are probably preferable from an SEO point of view. </p>
<h2>Does Flash Rank for Competitive terms?</h2>
<p>Not without a serious amount of external links and it never will until Adobe stops pandering to Flash Designers desire not to have to change their habits, for more information why see Adobe You Just Get Search. But Lets look at the factors that help rank pages, excluding external links&#8230;</p>
<h3>Is a Flash Link Followed?</h3>
<p>The original SDK would find all the links in a Flash file and put them in a text file minus anchor text for the search engine to do what ever they wanted to. The new version appears to do the same thing, which means that links do not appear to be followed.</p>
<h3>Does a Flash Link pass juice?</h3>
<p>Do I have to even comment if the links are not being followed then they can&#8217;t pass any link juice, but if the new Search mechanisms work in the same way as the old SDK then the link would be stripped from its context anyway so even if it was followable it wouldn&#8217;t pass any serious juice.</p>
<h3>Other Flash Ranking factors</h3>
<p>Well given Adobe has not provided a mechanism to mimic heading tags etc this is pretty much none. However this is the place where Adobe and Google could work hand in hand and truly make Flash and more importantly Flex searchable but it does require changing designer habits.</p>
<h2>Flash SEO Tests next generation</h2>
<p>So now its time to think of some of the problems flash will face even beyond those we initially posed (and which it failed) So here are some of the current tests I am running and will return with the results in part 2.</p>
<ul>
<li>If an SWF is embedded using the embed tag but not linked to will it be indexed?</li>
<li>What about the current crop of Javascript Players?</li>
<li>If in robots.txt file the Flash file is blocked but the embedded page is not is it indexed?</li>
</ul>
<h3>Yahoo and Flash</h3>
<p>Always the bridesmaid never the bride they seem to have been missed out of all the major announcements yet they also have access to the new technology (unlike Microsoft) but it would appear have yet to implement the new features as of writing.</p>
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		<title>Grumpy Links the next installment</title>
		<link>http://www.timnash.co.uk/07/2008/grumpy-links-the-next-installment/</link>
		<comments>http://www.timnash.co.uk/07/2008/grumpy-links-the-next-installment/#comments</comments>
		<pubDate>Tue, 15 Jul 2008 13:15:15 +0000</pubDate>
		<dc:creator>Tim Nash</dc:creator>
				<category><![CDATA[SEO Introduction]]></category>
		<category><![CDATA[Social Media Optimisation]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://www.timnash.co.uk/?p=174</guid>
		<description><![CDATA[or I really can&#8217;t think of a good title! Well I have been a little on the busy side so time for another absolutely amazing round up of the cool, the fun and just the plain daft SEO and others have to offer. WordPress 2.6 guess what your going to upgrade! Yes its that time [...]]]></description>
				<content:encoded><![CDATA[<p>or I really can&#8217;t think of a good title!<br />
Well I have been a little on the busy side so time for another absolutely amazing round up of the cool, the fun and just the plain daft SEO and others have to offer.</p>
<h3><a href="http://www.timnash.co.uk/04/2008/wordpress-security/">WordPress 2.6</a> guess what your going to upgrade!</h3>
<p>Yes its that time when Automatic demonstrate they truly are a useless company and once more have punched another nail into <a href="http://www.timnash.co.uk/04/2008/wordpress-security/">WordPress</a> already rather stuffed coffin when it comes to enterprise deployment. Don&#8217;t know what the fuss is about well wordpress.org sums up their entire philosophy in 2 lines.</p>
<blockquote><p>2.6 is pretty much identical to 2.5 from a plugin and theme compatibility point of view, so upgrades from 2.5 should be pretty painless. The 2.5 branch will no longer be maintain so everyone is encouraged to upgrade. s<em>ource:http://wordpress.org/development/2008/07/wordpress-26-tyner/</em></p></blockquote>
<p>So expect a major security bug some time this afternoon to hit 2.5 to help encourage take up after all the article goes on to say&#8230;</p>
<blockquote><p>1,984,047 downloads of the 2.5 series, the fastest growing release we’ve ever had!</p></blockquote>
<p>Which was not in anyway influenced by the 3 major security bug scare stories going on at all.</p>
<h3>Good WordPress News!</h3>
<p>In case you have been living under a rock&#8230; Your Members <a href="http://www.newmedias.co.uk/wordpress-membership/">the WordPress Membership Plugin</a> was launched! Cheer for joy and go buy it, preferably in that order.</p>
<p>Also Sean who has been so busy working on YM that he forgot to speak to his other half for a week has released a rather handy <a href="http://www.sean-barton.co.uk/2008/07/wordpress-session-management/">stat plugin</a> which keeps a list of recent visitors its incredibly lightweight and while won&#8217;t replace Google Analytics any time soon is great for seeing who is on the site right now. Check it and his blog out at <a href="http://www.sean-barton.co.uk">sean-barton.co.uk</a> </p>
<h3>Money.co.uk</h3>
<p>Yes its not enough they besmirch the name of <a href="http://www.cornwallseo.com/search/">Cornwall SEO</a> by pretending they didn&#8217;t know that cunning baiter was telling stories now they have got into the widget game&#8230; But look who&#8217;s promoting ah<a href="http://www.johnchow.com/which-billionaire-are-you/" rel="nofollow"> mr Chow</a> how nice of him&#8230;</p>
<p>Just a thought though money.co.uk haven&#8217;t we been here before, with the whole <a href="http://www.guardian.co.uk/technology/2008/feb/14/searchengines.blogging" rel="nofollow">viral widget thing</a>?<br />
Hat tip to <a href="http://www.darkseoprogramming.com/2008/07/15/would-you-like-to-be-showered-with-quality-links/">Dark SEO Programming</a>.</p>
<p>Total aside but <a href="http://seocog.blogspot.com/2008/07/how-to-write-landing-page-that-converts.html">Melanie from Pro-Webs</a> is offering a free white paper on landing pages that convert you never know it might be of use.</p>
<h3>Stompernet goes lazy</h3>
<p>Oh and in exciting news Andy Jenkins is going to tell the Stomper Newsletter if Traffic Secrets 2 is any good&#8230; Yawn I will save you the suspense he will say its absolutely amazing and you must buy it because he was blown away yada yada ultimately a rather pathetic attempt at encouraging sales which is a shame because the Stompernet team are normally a lot less obvious and tend to put time or at least perceived time into their marketing and promotional efforts.</p>
<p>Last couple of bits for more serious reading, <a href="http://www.seobythesea.com/?p=1092">Yahoo Patent on Link Anchor text relevancy</a> (SEO by Sea) while Mr Harry is doing Research into <a href="http://www.huomah.com/Internet-Marketing/Link-Building/Using-KW-research-to-diversify-link-profiles.html">Diversity of Link Profiles </a>.</p>
<p>Hopefully I will return with something more serious in a while, but I leave you with this&#8230;</p>
<blockquote><p>
If my first link is described as a fruit while the second a computer but both arrive at the same location am I a fruit, a computer, or just unclassified juice?</p></blockquote>
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